Case Studies

    Real results from applying behavioral design frameworks to growth challenges

    +94%

    Multi-Location Automotive Group: 94% Digital Conversion Lift

    Automotive - Multi-Location Dealer Group (~60 locations)

    Challenge

    Declining showroom traffic, rising digital acquisition costs, and inconsistent digital lead quality across approximately 60 dealerships.

    Solution

    Behavioral journey optimization, AI-assisted lead qualification, and dealership enablement deployed through a phased pilot-to-scale rollout across a multi-state dealership network.

    Prospect Theory, BJ Fogg's Behavior Model, Predictive Analytics

    Key Results

    • ✓Digital-to-dealership conversion increased from 3.5% to 6.8%
    • ✓Customer acquisition cost reduced from ~$780 to ~$540
    • ✓Marketing ROAS improved from ~3.0x to ~4.9x
    +257%

    HealthTech Platform: 257% Patient Engagement

    Healthcare Technology

    Challenge

    Low patient engagement (9% portal adoption) and high no-show rates (28%)

    Solution

    Applied behavioral psychology and AI-powered personalization to redesign patient journey across digital touchpoints.

    BJ Fogg's Behavior Model, Hook Model, AI Personalization

    Key Results

    • ✓Patient portal adoption increased from 9% to 32%
    • ✓No-show rate reduced from 28% to 9%
    • ✓Net Promoter Score improved from 12 to 54
    +89%

    SaaS Platform: 89% Conversion Lift

    B2B SaaS

    Challenge

    Low trial-to-paid conversion rate (12%) despite high-quality leads

    Solution

    Applied Friction Audit to identify 7 key friction points in onboarding flow. Implemented BJ Fogg's Behavior Model to redesign activation triggers.

    BJ Fogg's Behavior Model, Friction Audit

    Key Results

    • ✓Trial-to-paid conversion increased from 12% to 23%
    • ✓Time-to-value reduced from 7 days to 2 days
    • ✓Customer onboarding satisfaction score increased by 34%
    +149%

    RV Dealership: 2.5x Lead Growth

    B2C Automotive

    Challenge

    Low lead volume and lengthy sales cycles in competitive market

    Solution

    Built integrated customer value ecosystem with strategic partnerships, behavioral automation, and multi-channel funnel engineering.

    Multi-Channel Funnel Engineering, Behavioral Economics

    Key Results

    • ✓Lead volume increased 149% in 8 months
    • ✓Customer acquisition cost reduced by 38%
    • ✓Sales cycle shortened from 60 to 35 days
    3x LTV

    E-commerce Brand: 3x Customer LTV

    E-commerce

    Challenge

    High acquisition costs with low repeat purchase rates (15%)

    Solution

    Implemented Hook Model in post-purchase experience. Created identity-based retention triggers using OCEAN personality insights.

    Hook Model, OCEAN Personality Framework

    Key Results

    • ✓Repeat purchase rate increased from 15% to 47%
    • ✓Customer lifetime value tripled from $120 to $360
    • ✓Net Promoter Score improved from 32 to 68
    2.1x ARR

    Fintech Startup: 2.1x ARR Growth

    Fintech

    Challenge

    Stagnant growth despite product-market fit and strong user satisfaction

    Solution

    Conducted Signal vs. Noise analysis to identify high-intent customer signals. Redesigned acquisition funnel using Prospect Theory.

    Signal vs. Noise, Prospect Theory

    Key Results

    • ✓Monthly recurring revenue grew 2.1x in 6 months
    • ✓Customer acquisition cost reduced by 38%
    • ✓Sales cycle shortened from 45 to 21 days

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    * Results are specific to each client and may vary based on industry, market conditions, and implementation.