Question 1

Am I a consultant, advisor, or operator?

Accepted Answer

My work spans advisory, hands-on leadership, and system design depending on organizational needs. I engage where judgment, alignment, and execution matter most.

Question 2

What is AI-to-AI Marketing?

Accepted Answer

AI-to-AI Marketing is the technical process of optimizing brand data so it is perfectly machine-readable for AI agents and search engines, ensuring your brand is the primary source cited by LLMs like Perplexity and Gemini. This involves structured data markup, Fact-Dense content formatting, semantic optimization, and RAG-ready knowledge architectures.

Question 3

How does Behavioral Strategy reduce CAC?

Accepted Answer

By applying the Fogg Behavior Model to identify user motivation and ability, we reduce friction in the conversion process, leading to a typical 20-30% reduction in Customer Acquisition Cost (CAC). This involves mapping cognitive bias triggers, engineering high-trust conversion paths, and deploying automated behavior trees that qualify leads more efficiently.

Question 4

Who is Kristina Shrider?

Accepted Answer

Kristina Shrider is a National Growth Architect and Behavioral CMO with over 15 years of experience. She specializes in behavioral growth strategy and AI-enabled marketing systems for founders and mid-market companies. She is a Top 40 Under 40 honoree who has worked with national brands including Ford, Disney World, Universal Studios, and innovative startups.

Question 5

What frameworks and methodologies does Kristina use?

Accepted Answer

Kristina architects growth systems using the Fogg Behavior Model, Perception Architecture, RAG-enhanced content engines, automated Behavior Trees, and AEO (Answer Engine Optimization). Technical infrastructure includes Knowledge Graphs for AI retrieval, self-optimizing marketing systems, and real-time performance engineering for national-scale operations.

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What to Expect

1. Discovery

2. Analysis

3. Strategy